Ethique Sweet & Spicy - Volumizing Solid Shampoo Bar for Fine, Flat, Limp Hair

Ethique: Revolutionizing the Cosmetics Industry

Ethique is a brand on a mission to transform the cosmetics industry and regenerate our planet through sustainable business practices. Founded in 2012 by Brianne West, Ethique started as an experiment with solid shampoo bars in the founder's kitchen. Today, the brand boasts a diverse range of over 100 conscious and concentrated haircare, skincare, and body care products.

Ethique's Products: Plastic-Free and Eco-Conscious At the heart of Ethique's ethos is a commitment to sustainability. All of the brand's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Additionally, Ethique's packaging is entirely plastic-free, with recyclable and home-compostable options available.

Compact by Design: Reducing Carbon Footprint Ethique has implemented a "Compact by Design" initiative, which focuses on creating products with a smaller size and weight. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship, leading to significant reductions in carbon emissions. This innovative approach to product design helps make giving up the bottle easier for eco-conscious consumers.

The Ethique Difference Ethique's products are formulated using vegan, cruelty-free, and renewable ingredients, sourced from sustainable producers who are paid a fair wage. The brand's haircare line, for instance, features a Volumizing Shampoo Bar that uses fairly traded cocoa butter and Samoan coconut oil to nourish and soften hair without weighing it down. Each shampoo bar is equivalent to three bottles of liquid shampoo, offering both cost savings and environmental benefits.

Regeneration and Impact Ethique's commitment to sustainability extends beyond its product line. As of 2021, the brand has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved over 3 million gallons of water, and planted more than 350,000 trees. This is just the beginning of Ethique's journey to revolutionize the cosmetics industry and regenerate our planet.

Ethique's Favorites and Routine Ethique offers a wide range of products, from haircare and skincare to body care and even lip care. Customers can explore the brand's Favorites collection or build their own Ethique Routine, all of which are available for purchase through the Ethique Store.

Conclusion Ethique's mission to disrupt the cosmetics industry and drive positive environmental change is evident in every aspect of the brand. By creating innovative, sustainable products and implementing eco-conscious business practices, Ethique is leading the way towards a more regenerative future for our planet.

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