Ethique Curl Conditioner Bar for Thick, Curly Hair - Curliosity

Ethique's Journey: Revolutionizing the Cosmetics Industry and Regenerating Our Planet

Brianne West, the CEO and Founder of Ethique, began her journey in 2012 when she started experimenting with solid shampoo bars in her kitchen. Today, Ethique boasts over 100 products in its range, offering conscious and concentrated haircare, skincare, body care, and more. All Ethique products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free, with 100% plastic-free packaging.

At the heart of Ethique's mission is a commitment to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of this ambitious goal. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world, conserved over 3 million gallons of water, and planted more than 350,000 trees. This is just the beginning of their journey towards a more sustainable future.

Ethique's approach to sustainability is rooted in their "Compact by Design" initiative, which focuses on creating products that are more efficient in size and weight, leading to lower carbon emissions. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship. These small differences in product size and weight can lead to significant carbon emission reductions when scaled.

One example of Ethique's sustainable product offerings is their Conditioner Bar for Thick, Curly Hair. This bar is formulated with 10 times the active ingredients of liquid haircare, helping to fight frizz and leaving bouncy curls. The award-winning formula is crafted to deeply moisturize and provide slip for an easy wash day, with cocoa seed butter creating strength and nourishing the hair. Ethique's products are also free from harsh sulfates, silicones, parabens, phthalates, artificial dyes, and microplastics, and are 100% vegan and cruelty-free.

Ethique's commitment to sustainability extends beyond their product offerings. The company's focus on regeneration is evident in their efforts to save single-use plastic bottles, conserve water, and plant trees. This holistic approach to environmental responsibility is a testament to Ethique's vision of transforming the cosmetics industry and creating a more sustainable future for our planet.

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